–Farmers has always been exploited by the wholesaler. Some of the them try to establish their own sale channel but the cost is really high and very tiny numbers of them succeeded. For consumer, it is dazzling to buy from farmers directly. Some of the channel are even unreliable. The payment for consumer is also not convenient.

For the sake of both farmers and consumers, how to deal with all that? 

Third pary payment system between the producers to their customers.